Which brands are worth inclusion in your routine? From the much-hyped skincare and makeup essentials to gorgeous perfumes and hair products, We’ve uncovered brands and products likely to be cult.

Meet the new children who are on the block for Beauty…

Rare Beauty: The pop star and actor Selena Gomez launched her makeup brand in the States in 2020. Now, it’s available outside of the States through Space NK. Hurrah!

Rare Beauty is all about glowing, dewy skin. American users have been raving over the Soft Pinch Liquid Blush in eight shades. Gomez says that her top choice is the one with a coral tone.

Rawr Beauty: Fashion-forward London nail salon Rawr has introduced its first range of products that brings the brand’s vibrant and excellent design to cosmetic blenders, makeup brushes, hair accessories, nail polishes, and other tools.

We suggest the purple and pink brush and set of combs for all blow-drying, hair-styling, and blow-drying needs.

Undated Handout Photo of Confessions of a Rebel About Last Night Eau de Parfum, £97.03, available from Confessions of a Rebel. See PA Feature BEAUTY New Brands. Picture credit should read: PA Photo/Handout. WARNING: This picture must only be used to accompany PA Feature BEAUTY New Brands. WARNING: This picture must only be used with the full product information as stated above.

Confessions of a Rebel: Mariya Nurislamova, the founder of the American subscription service Scentbird, has decided to develop her perfume line for men due to her discontent with the same notes in mass-market fragrances.

Confessions of a Rebel is targeted at perfume lovers who seek something different. With various wildly diverse (and often snarky) names, the enthralling scents are significantly different.

17: The beloved makeup brand 17 was snubbed some time ago and is returning with a brand new approach.

With a wide selection of youth-focused, budget-friendly items, the new line includes glittery eyeshadows and bright lip glosses, and products for perfecting your skin and brows.

Bondi Sands Everyday Skincare: Aussie tanning experts Bondi Sands have branched out by sub-branding Everyday Skincare.

Undated Handout Photo of Bondi Sands Everyday Skincare Daydream Whipped Moisturiser, £9.99, available from Bondi Sands. See PA Feature BEAUTY New Brands. Picture credit should read: PA Photo/Handout. WARNING: This picture must only be used to accompany PA Feature BEAUTY New Brands. WARNING: This picture must only be used with the full product information as stated above.

Not just for those who love tan, The first 12-piece line has everything you require to clean, scrub, cleanse, moisturize and shield your skin.

A good habit: is a brand with aesthetically pleasing packaging and formulas designed to shield against stressors. A good practice is specifically targeted towards the new generation of “skin-intellectuals” who are conscious of what they want from their skincare.

Undated Handout Photo of Goodhabit Rest + Reset Mask & Moisturizer, £33.74, available from Goodhabit. See PA Feature BEAUTY New Brands. Picture credit should read: PA Photo/Handout. WARNING: This picture must only be used to accompany PA Feature BEAUTY New Brands. WARNING: This picture must only be used with the full product information as stated above.

The mask is powered by Bakuchiol (a more gentle alternative to retinol). The Rest + Reset Mask provides an intense amount of hydration and protects against blue light emitted by digital screens.

Cosmetic pharmacist Awatif: Mandour founded demand. Luxury skincare brand Dermanda uses the latest technologies for its active-packed serums.

For a quick and easy fix to your skin For a quick fix for your skin, use the Hydrating & Firming sheet mask will saturate your skin with Hyaluronic Acid, antioxidants, as well as anti-inflammatory extracts.

Evolve Together Evolve Together: Another American export, Evolve Together is best recognized for its cover-ups for the face worn by almost every famous actor you can think of, including Justin Bieber to Charlize Theron.

The brand is eco-friendly and has a fantastic body line that includes exquisitely fragrant natural deodorants and hand creams, all packaged in minimal and sustainable packaging.

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