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In fashion label upcycles SIA Life Vests.
Do you remember the pre-flight safety demonstrations on planes where crew members held bright yellow life vests up?
Ans. Ein, a Singapore womenswear brand, has reintroduced the old Singapore Airlines vests (SIA).
It is one of three local brands that SIA has assigned to bring new life to parts and materials of retired commercial aircraft and inflight service items through an initiative called The Upcycling Project.
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Ans. Ein’s founder Anseina Eliza was the designer and chose the nylon life vest because it is non-biodegradable and can’t be reused after its expiration date. Although life vests are not reusable, they can lose their buoyancy over time.
They were transformed into three-dimensional ruffles to be used as decorative elements on her outfits. She paired the bright yellow fabric with navy and white Lurik, a traditional hand-woven fabric.
Life vests should not be worn directly on the skin but over the clothing. She also explains that the life vest ruffles were placed on top of the fabric for this design so it doesn’t touch the skin as some people may be sensitive.
There are various dresses, separates, and jumpsuits in the collection. The Multiway Top and Two-Way Pants, which can be worn as culottes/tulip pants, cost $191 each. The festive Cheongsam Dress costs $244.
Two other brands are featured in the upcycling project: Ipse Ipsa Ipsum and leather goods brand Tocco Toscano.
Tocco Toscano has created unique leather accessories using apple leather fused with seat belt buckles and upcycled life vests from old commercial aircraft.
Anastasia Beverly Hills releases new lipsticks.
Are you looking for new lipsticks for the holiday season?
American cosmetics brand Anastasia Beverly Hills launched a new matte and satin lipsticks ($34) and a new range of lip liners ($30).
Both products come in 18 colors and are designed to complement each other. However, you can also create combinations of lip colors.
The lipsticks are easy to apply and feel comfortable. Lip liners provide precise contouring and shaping with a velvet-matt finish.
To achieve a trendy Y2K pout, pair your lipstick with a lip liner two to three shades darker.
Launch of Other Stories in Singapore
In the latter part of 2012, the Swedish clothing brand & Other Stories plans to open a store in this area.
According to a press release, this is the first time that customers will shop the brand’s varied fashion collections, which were created by the three ateliers located in Paris, Stockholm, and Los Angeles.
The brand is well-known for its urban cool-girl style and offers a variety of shoes, bags accessories, beauty products, stationery, and ready-to-wear apparel for women.
Sylwia Zinczuk, acting managing director, stated: “It’s always an honor to bring our style-led tales to a new marketplace. And we couldn’t be more proud to be launching fashion-vibrant Singapore.”
& Other Stories was launched in 2013 by the H&M Group. The group also owns Monki and COS womenswear labels and has over 20 stores worldwide. Monki was recently launched in Singapore via Zalora, an e-commerce platform.
Diamond Industries opens a new showroom.
Singapore’s Diamond Industries, a jewelry manufacturer, has moved and opened a new showroom on Telok Blangah Road.
After a four-month renovation, the fine jewelry brand, founded in 1989, was relocated to December at PSA Vista, Harbour Drive.
The heritage brand’s new, intimate space has a rich history. Today’s showroom was once home to the Chung Khiaw Bank, founded in 1950 by Tiger Balm King Aw Boon Haw. In the 1970s, the bank was merged with UOB.
Diamond Industries launched the Heirlooms Collection to commemorate this milestone. It features unique pieces that highlight central gems and diamonds. They are embellished with precious stones such as tanzanites and rubellites. Prices start at $1,500 and go up to $500,000.