Apple introduced the mini model with the iPhone 12 mini. This device is a small screen smartphone with a 5.4-inch display. However, the sales of this smartphone did not meet the expectation of the company. After the poor sales of the iPhone 12 mini, there were reports that the iPhone 13 series will not have a mini model. Nevertheless, the company eventually released an iPhone 13 mini. This will be the last mini model in the iPhone flagship series. There are reports from multiple sources that the iPhone 14 series will not have any model with a display below 6 inches. In the future, the only small-screen iPhone will be the SE model.
As for why Apple cut the mini, the reason seems to be poor sales. In Counterpoint’s sales statistics of the 2021 iPhone 13 series in the Chinese market, the 6.1-inch iPhone 13 is the most popular, with more than half (51%) of buyers buying it. Next is the iPhone 13 Pro Max, which accounts for 23%, and the 6.1-inch iPhone 13 Pro, which accounts for 21%. In contrast, the 13 mini has only a poor share of 5%.
According to Counterpoint, the initial sales of the iPhone 13 series in the Chinese market surpassed that of the previous generation of the iPhone 12 series. The reason for this is very simple. Not only has the starting capacity of the iPhone 13 series been increased to 128GB, the price is also cheaper. The A15 Bionic processor, 120Hz LTPO display, camera components of the two Pros, etc are the selling points of the latest iPhone.
I’m a professional geologist and an enthusiastic writer who is interested in technology. I sleep and wake with my mobile phone, data connection on 24/7. My PC is never more than a metre from me.
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