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Personality tests, behavior studies, and benchmarking make us want to know what they’re doing. If it’s just for fun or for improvements in one particular area of business or life, We want to know the answers and are prepared to dig through questions to discover solutions.
Companies are borrowing ideas from psychology and using scorecards in their marketing. They are a form of advanced survey or quiz scorecards that encourage potential customers to respond to questions and review the subsequent specific outcomes. This strategy directs the attention of the ego and interest of prospective customers in which they exchange contact information for more insights.
Steven Oddy is the technical co-founder of ScoreApp, the platform for software that allows entrepreneurs to design customized scorecards that their customers want to fill in. With more than 1500 businesses on the forum, the scorecards can generate warm leads and valuable insights for their customers, and their attraction is universal. “Scorecard marketing is more advantageous for businesses who need to be acquainted with their customers before making a sale. This can include coaches, consultants, fitness trainers, fitness instructors, and financial advisors,” Oddy explains. “It’s typical to see businesses that implement scorecard marketing tripling the number of leads they generate every month.”
Scorecards differ from surveys since the person filling surveys doesn’t typically receive anything in exchange. A scorecard gives a helpful, customized report once the survey is completed. This means that a company can simplify the task of building credibility, understanding a client’s needs, creating brand loyalty, and offering tips.
I spoke with Oddy to learn how individuals and businesses can get leads through an effective scorecard marketing strategy.
1. Make a memorable idea
The most important rule to follow when creating the scorecard you make is the group must be motivated to complete it. Oddy suggests that you “think about your ideal customer and what they want to be. Think about what they could achieve or be. Make a scorecard which determines if they’re on the right track to achieve their goal.” This could be reflected in a scorecard which measures whether an individual is in a position to sell their company and advance their career or even hire a new team member. It may also assess an individual’s leadership skills, business blind spots, or risk profile.
“The possibilities for scoring marketing are endless; however, the idea is crucial.” Explore the desires and requirements of your customers and consider what they want to learn about. Grab a piece of paper with a pen and start playing with the titles.
2. Write compelling questions
After the title and concept have been established, the questions are the next step once the title and image are found. “You must compose between 10-15 questions that your intended audience members can be able to answer,” explained Oddy. His team suggested that the answers are as simple as yes, no, and occasionally or perhaps. “Behind the scenes, you assign points or deduct points depending on the way people respond to each question. After completing each question, the results are automatically tallied, and the participant receives an assessment of the scores they earned.”
For a smooth flow of questions, Think in the pillars. Break your business’s activities into five or four key areas and create five or four inquiries for each. For instance, an advisor to financials might ask five questions about risk, family goals, income, goals, and assets. The answer of yes, no, or maybe even to these twenty-five questions could provide an extensive overview of a person’s financial situation.
3. The results should be useful
If you are writing the questions, make sure you don’t steer people down a particular direction or force people to answer in a specific manner. The answers you provide should be genuine and the outcomes relevant. “As an etiquette, consider someone scoring low to medium or high in every area, and thus the entire scorecard,” explained Oddy. In keeping with the example of the financial planner, one could score moderate all-around but have high areas of income and goals and lower in family and risk according to their answers on the questionnaire.
To translate these labels as valuable feedback, create a documentary following their scores. “If you see someone who scores poorly, offer suggestions for how they can improve. If they score well, you should assist them in keeping their scores up.” Please provide them with tips and guide them to resources, or provide encouragement and encouragement.
4. Spread the love far and wide
The confidence in the quality and worth of your scorecard is only possible after conducting tests with your group and current clients. “After testing and refining, you’re ready to launch the scorecard.” Oddy explained their clients share their scorecards “on social media and via emails sent to their database. Many of them promote ads on social media platforms or embed the scorecard on their blog articles.”
Each scorecard’s completion provides valuable information and provides insights into your market. The more information you collect data, the better you can give them the information they need. “More important,” added Oddy, “each person on your scorecard is an individual who has demonstrated a significant enthusiasm for what you do.”
5. Follow up
“Now does not mean it is the right time to be timid or delay taking action,” Oddy said. Suppose you have a scorecard completed by someone and have indicated that getting better in your field of expertise is essential to them. “Follow the leads you have identified, schedule for them to attend events or meetings, and generate a sale.” The most successful results have been achieved by contacting prospects within two days after taking the scorecard. Be sure to keep them from going cold. “Talk with the person about what they scored, and then ask if they’d like to improve their performance with the help of your company.”
Instead of calling a potential client and engaging in conversation about news or the weather and then chatting with them about their scores. Utilize their scorecard’s completeness as an opportunity to connect with them, establish trust and establish yourself as the right person to aid them in achieving the transformation they want.
If you choose to use an app for free or paid or design one yourself, scorecards work since they are based on solid business practices. Keep your eye on your customers, note their needs, and speak to them about their own needs. Making followers and fans into scorecard completions indicates that your customers have volunteered their time and personal information. Take care of it well, and don’t miss out on the opportunity.