Landing pages are a fast and straightforward method to increase your conversion ratio (meaning the percentage of visitors who perform the desired task, for example, buying something and RSVPing for an event).
The best landing pages will drive the desired outcomes
The most effective landing page will take you precisely where you said it would. If a visitor arrives on the right page, the possibility of turning a potential customer into an actual paying customer is maximized.
What is it that makes a landing page successful?
When looking through landing page examples to get ideas, it is essential to first consider the objective for the page’s landing, the media employed to promote it, and the tools utilized to create your landing pages.
Essential elements of the top landing pages
Relevant
I can’t emphasize enough the importance of landing pages. They need to be specific and relevant to your purpose. It is impossible to direct visitors to a website by making a promise, only to not deliver on your contract. For instance, if you say you will offer a 10% discount, the customer should get a 10% reduction on the website, not a five% discount or no discount. If you don’t, your prospective customer is discouraged and shuts down the page.
Inspiring
Keep the simpleness in mind if you want to be innovative and engaging. Simple landing pages have the highest impact, yield the most significant outcomes, and have the highest conversion rates. This is why you should use simple and concise text on the landing page, a clean design that emphasizes the information does not hide it, and a clear call to action that informs potential customers what you’d like them to perform.
Concise
There’s an entire page’s worth of space but don’t overflow it with words. Short landing pages are among the most effective landing pages. Avoid lengthy paragraphs, long explanation videos, or lengthy registration forms. Everyone wants results quickly, and that’s exactly the goal you must achieve in your content. Visuals can be enticing. Let some of that shine through with videos, images, and a background that connects everything.
- The landing page can fulfill the promise.
- Here’s an example of how to meet your visitors’ expectations with a specific landing page.
- Ten different types of landing pages
After we’ve discussed what a landing page is and the steps to achieve your goals, Let’s look at examples of various landing page designs to help you start.
1. Trials or membership in an email list
Create a landing page with an opt-in page to increase registrations or trials for your newsletter. Make sure the landing page is simple and focus on the primary advantages of signing up for your newsletter. If you’re offering an offer for a trial, explain how long the test runs, how it operates, and what benefits it provides.
2. Pages that provide solutions
A company is successful when it can provide an answer to a problem encountered by the target market. The issues or points can be the basis for designing a landing page that offers the solution. For instance, if you are aware that your clients have trouble organizing their desks,
3. Promotion of a single product or service
Sometimes, offering too many products or services may confuse a prospective customer. While the options are plentiful, people want only one product or service at any given moment.
4. Launch landing pages and landing pages for new launches
Businesses that are successful constantly innovating and re-invent their products or services. This includes launching new products throughout the year with the landing page to have greater chances of conversion. For instance, suppose you run the bakery and want to throw the category of personalized muffins. Create an online landing page that lets customers design and purchase immediately instead of browsing through your standard items and losing them.
5. Promotions and sales
Clearance sales, holiday sales, special offers, and VIP deals can yield better results by utilizing particular landing pages. Everybody loves a bargain. However, no one would like to browse through 1000 pages or catalogs to get to the gold mine. Help your customers to locate your promotions and sales by creating an individualized landing page. Be sure to use the landing page’s copy to inspire a sense of urgency among the visitors to your landing page.
6. Contributions to charities and other donations
No matter if you’re a nonprofit company or an organization of small size, it is essential if you wish to be able to impact the world. The noise might overlook donation buttons on your website; therefore, creating pages that are designed to be used for fundraising campaigns will allow you to get more interest. It is also possible to link to the sign-up page to sign up volunteers.
7. Registration for events
Online and offline events can only be as successful as the number of attendees. To encourage people to sign up and RSVP to your next occasion, design an event landing page with excellent information. The registration form should be short and precise, asking for the most pertinent details.
8. Lead capture forms
Although lead capture forms are generally presented as pop-ups could be irritating to customers. To ensure that customers continue to sign to your email list, develop an email and social marketing campaign that leads users to a landing page that has a lead capture page.
9. Material that can be downloaded
Have you created a brand new ebook or developed new templates? Landing pages are always the most effective option if you want to ask customers to download a digital product. You can convince the prospective customer why they’re interested and keep the other pages of your website clean and crystal clear.
10. Videos and infographics
People are seeking valuable information on various subjects all the time and all over the world. If you’ve created an infographic or video that you think could be an ideal source for your group, now is the time to send your visitors to a landing site.
The idea is to make people discover and connect in a conversation with the brand. For instance, if, example, you’ve made the “10 Steps on online marketing” video, you can create your landing page that provides an overview and invite users to share the biggest mistakes they made in online marketing or accomplishments.
Be sure not to include more than one request to take
Here’s a fantastic landing page sample from the Animal Rescue occasion. Visitors to the website can sign up for the event while clearly stating that they can adopt, donate, or even volunteer during the event.
